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Scoring Safe: How E-Commerce Platforms Leverage IPL to Promote Condom Usage Across India

Scoring Safe: How E-Commerce Platforms Leverage IPL to Promote Condom Usage Across India

New Delhi [India], May 5: In a vast and diverse country like India, where the reach of condoms is limited, e-commerce wellness companies are using immensely popular sporting events like the IPL to reach millions of otherwise unreachable people and encourage the adoption and consistent usage of condoms and sexual wellness products.

For instance, CondomBazaar.com, a popular e-commerce retail store specialising in condoms and sexual wellness products, promotes IPL-themed product bundles. According to the Condom Bazaar team, “The Indian Premier League (IPL) is more than just a cricket tournament; it’s a cultural phenomenon that captivates millions nationwide. We recognise its vast reach and strategically align our marketing efforts with the IPL season to promote condom usage.”

With targeted interventions like these, e-commerce retailers aim to normalise conversations around sexual wellness and encourage condom usage.

Decoding the Market

Despite advancements, condom usage in India remains relatively low. The NFHS-5 survey indicates that around 10% of men in India reported using condoms. So, there is a significant gap in awareness and adoption of condoms as a viable contraceptive method. Furthermore, the prevalence of condom usage is not uniform across India; it varies according to numerous demographic factors. For instance, only 7.6% of men in rural areas use condoms, as opposed to 13.6% of men in urban areas. Similarly, condom usage varies according to the state.

So, it makes reaching a wider audience and promoting condom usage with ads relevant to the local contexts extremely challenging. There is a clear need to find a common theme to reach diverse sections of society without facing these hurdles. This is where IPL comes in.

IPL: The Key to Mass Engagement

According to Star Sports statistics, the 2024 IPL season had a cumulative viewership of more than 40 crores for the live broadcast of 18 matches. The IPL’s extensive viewership cuts across urban and rural demographics, making it an ideal theme to connect with audiences that cannot be reached by any other means. It offers an excellent opportunity to engage with people nationwide in a context that is both entertaining and relevant.

Take the story of Rajesh Yadav, a farmer in the village of Bhogpur, Uttar Pradesh. Rajesh is a 28-year-old ardent cricket fan with two children. His wife, Anjali, had often requested him to get condoms for contraception, as the couple had reached the limit as to the number of children they could afford to have. “He used to tell me to either get sterilised at the district government hospital or walk the path God has chosen for us. But I never liked the idea of permanent contraception”, says Anjali.

“My friends in the village always made fun of those using condoms. As a result, I believed using them is shameful”, Says Rajesh. That changed suddenly when Rajesh encountered an IPL-themed condom advertisement on his smartphone. He was initially interested only in the IPL theme. “I asked myself how cricket and condoms could be connected. I was amused but curious. I followed the link and saw so many varieties of condoms listed on that site. I never knew about them before. Seeing condoms in fruit flavours made me want to try them”, says Rajesh.

The initial hesitation turned into inspiration. Rajesh not only started experimenting with different types of condoms but also started encouraging his friends in the village to try them. Anjali is also happy with the change. “Now that we use condoms regularly, we do not have disagreements on contraception usage. We have managed to find unity and intimacy by simply choosing a contraceptive that we both like. It all happened because of Rajesh’s interest in IPL”, says Anjali.

E-Commerce Initiatives Promote Sexual Wellness During the IPL Season

Sexual wellness is more than just condoms and contraception. From intimate hygiene products to lubes and lingerie, there are numerous wellness products available online. E-commerce wellness stores like Condom Bazaar are packaging all these products together and promoting them during the IPL season.

According to the Condom Bazaar team, “By bundling condoms, a functional contraception method, with other interesting sexual wellness products, we aim to make condoms more appealing to purchase for even the otherwise uninterested people. These bundles offer a great value for money and appeal to those who want to experiment.”

Condom Bazaar is leveraging the power of IPL to reach the audience through marketing efforts that resonate with cricket enthusiasts like the young couple Priya and Arjun from Delhi. “Watching IPL together and supporting the same team brought us together into a relationship! So, we believe every match is a celebration and an opportunity to strengthen our bond”, says Priya. They both felt the idea of using condoms at a time of celebration to be unexciting.

One evening, they came across a social media advertisement from Condom Bazaar promoting an IPL-themed intimacy bundle. “We both found the contents of that bundle interesting. Having products that promote intimacy and experimentation seemed like a perfect way to celebrate great sporting moments”, Says Arjun.

The couple initially treated condoms that came with the package as added extras. “We soon realised every product in the bundle, including the condom pack, is carefully curated. They all complemented each other so well that we started liking the condoms in the end. We use them regularly now!”, says Priya. These intimacy bundles introduced condoms to a couple who never intended to use them and added a whole new dimension to their relationship.

IPL and E-commerce Marketing: The Perfect Duo for Promoting Sexual Wellness Products

By promoting condoms with IPL-themed initiatives, e-commerce platforms are reaching diverse audiences, including those in rural areas and younger demographics. These initiatives are not only boosting sales but also playing a crucial role in normalising the conversation around sexual wellness and intimacy. As these campaigns continue to evolve, they hold the potential to significantly increase condom adoption and usage across India, contributing to better public health outcomes.

For more information, visit www.CondomBazaar.com.

byteEDGE emerges from stealth mode to creates a new Enterprise AI category, raises $1.5M

byteEDGE emerges from stealth mode to creates a new Enterprise AI category, raises $1.5M

Backed by Global Investors, 30+ Enterprises, and Rapid Global Expansion

[Gurgaon, India | May 5, 2025] –  byteEDGE, is defining a new category of Enterprise AI Knowledge Performance System that is designed for rapid dissemination of organizational mission critical knowledge in instantly digestible short videos, has raised $1.5M in seed round led by TRTL Ventures, a leading Japanese VC along with global and Indian angel investors.

Already adopted by over 30 global enterprises, byteEDGE is addressing a $40B+ market opportunity in enterprise mission critical knowledge transfer—one of the biggest silent killers of productivity and revenue in the modern workforce. Founded by a former Skillsoft & Hewlett Packard Asia Pacific MD and a former PwC Partner, the company is launching operations in the US and Middle East and preparing for its next $3M raise for international expansion amid strong interest from tier-1 global VCs.

“We’re building for rapid mission-critical knowledge transfer for today’s modern workforce” said Kamal Dutta, CEO & Co-founder. “Every business today is sitting on a goldmine of insights trapped in PDFs, PowerPoints, and portals, we bring a consumer-grade experience to unlocking that with a reel-first, AI-powered mobile experience that today’s workforce actually wants to engage with”

byteEDGE’s proprietary platform transforms lengthy documents into swipe able, multilingual, byte-size videos—making high-stake knowledge instantly accessible in the flow of work integrated with companies’ ecosystem apps. It’s already delivering measurable outcomes in sales enablement, onboarding, performance support and frontline productivity.

“42% of sales teams lack product knowledge, costing billions in lost revenue annually. This is a silent endemic,” said Akash Gupt, COO & Co-founder. “People scroll, not read. Learning must meet them where they are—on mobile, on-demand, in seconds.”

With enterprise clients that include multiple Fortune 500s and multinational giants, byteEDGE is fast becoming the go-to knowledge platform for the swipe generation workforce.

Investors might want to take note of this category-defining AI disruptor has just entered the enterprise AI space —and it’s moving fast.

Media & Investor Inquiries: kamal@byteedge.com | akash@byteedge.com

About byteEDGE

byteEDGE is an AI-first knowledge transfer platform that transforms traditional business documents into cinematic, multilingual short videos—delivered in an Insta and tiktok style mobile-first AI platform. Embedded directly into workflows, byteEDGE drives instant access to mission-critical knowledge, improving productivity, engagement, and performance across the enterprise.

Webyne to Invest Rs200 Crore in Launching Affordable Cloud Services

Webyne to Invest Rs200 Crore in Launching Affordable Cloud Services

New Delhi [India], April 29: Webyne, a rising name in the technology sector, today announced its plans to invest Rs200 crore towards the development and launch of a new affordable cloud services platform. The investment marks a significant move by the company to tap into the rapidly growing demand for accessible and cost-effective cloud solutions among startups, SMEs, and emerging businesses across India and other developing markets.

The new cloud platform is expected to offer scalable compute, storage, and networking services at highly competitive prices, without compromising on performance or security. Webyne aims to bridge the gap between enterprise-grade cloud infrastructure and the needs of budget-conscious customers who seek reliable alternatives to expensive global providers. This solution will assist with both Cloud Server and VPS Server configurations, giving users flexibility based on their specific workload and performance needs.

Speaking on the announcement, Jasmeet Singh, CEO of Webyne, said, Cloud is no longer a luxury it’s a necessity for businesses of all sizes. Our mission is to democratize access to powerful cloud technology and enable innovation at every level. With this Rs200 crore investment, we are building a platform that offers world-class performance, security, and support at prices tailored for the next generation of entrepreneurs and organizations.

The company plans to roll out the service in phases, beginning later this year, with initial data centers strategically located in major Indian cities. Webyne also hinted at expanding its footprint to North America and Africa in the coming years.

In addition to affordability, the platform will focus on simplicity, ensuring that even users without deep technical expertise can deploy and manage cloud resources efficiently. Early access programs and promotional credits are expected to be offered to attract developers and startups during the launch phase.

Analysts say that Webyne’s entry into the affordable cloud space could intensify competition, forcing larger players to rethink their pricing strategies for emerging markets.

With this bold move, Webyne positions itself not just as another cloud provider but as a catalyst for digital transformation among the next billion internet users.

GNC India Launches Creatine + Electrolytes: A Revolutionary Hydration-Focused Performance Formula

GNC India Launches Creatine + Electrolytes: A Revolutionary Hydration-Focused Performance Formula

Mumbai (Maharashtra) [India], April 28: GNC, a global leader in nutritional supplements, through Guardian Healthcare Pvt. Limited (“GNC India”), GNC’s master franchisee in India has launched GNC Pro Performance GNC Creatine + Electrolytes, a next-generation performance supplement tailored to meet the real needs of today’s active individuals. Engineered with a blend of micronized creatine and a comprehensive electrolyte complex, this breakthrough product is designed not just to amplify performance, but to also optimize hydration and recovery, helping you train longer, recover smarter, and move better.

Ashutosh Taparia, Managing Director & Board Member of Guardian Healthcare Pvt. Ltd., shared:

“In a world where athletes and fitness enthusiasts are constantly challenging their limits, hydration and recovery are no longer optional, they’re essential. Our new Creatine + Electrolytes formula is for those who demand more from their supplements: more hydration, better absorption, and sustained energy. It’s creatine, but smarter.”

While 3g of creatine monohydrate supports explosive energy and strength during high-intensity workouts, this unique formulation goes a step beyond. GNC Creatine + Electrolytes supports hydration with a robust combination of five hydration-supporting ingredients:

  • 118mg Sodium – Helps maintain fluid balance and enhances hydration
  • 106mg Potassium – Supports muscle function and aids hydration
  • 150mg Calcium – Fortifies bones and aids in muscle contraction
  • 106mg Magnesium – Promotes energy production and muscle, heart, and nerve function
  • Pink Himalayan Salt – A natural source of trace minerals essential for hydration and performance

Balaji Uppala, CEO of GNC India, added:

“Whether you’re running, lifting, dancing, or sweating it out in any form, your body naturally loses vital electrolytes. Replenishing them is crucial, and that’s where our product stands out. It’s not just creatine, it’s an intelligent blend that aids absorption, restores lost electrolytes, and fuels your body to perform at its best. With zero added sugar and a fully vegetarian formulation, it’s clean, effective, and made for real-world routines.”

Formulated for both elite athletes and everyday movers, GNC Creatine + Electrolytes aids absorption, is easy to mix, and available in four refreshing flavors, Unflavored, Lemon, Orange, and Cola.

Absorb more. Hydrate better. Perform longer. This is the evolution of creatine.

Product Highlights:

  • Zero Added Sugar: No unnecessary calories
  • 100% Vegetarian: Inclusive and adaptable to all lifestyles
  • Micronized Creatine Monohydrate: Mixes easily
  • Complete Electrolyte Complex: For better hydration, performance, and recovery

Available now on GNC India’s website, Amazon, Flipkart, Healthcare, Myntra, Hyugalife, and select offline stores across India.

For media inquiries, please contact:

Tanya Sharma, tanya.s@oneguardian.in, +91 99991 47699

About GNC:

GNC is a leading global health and wellness brand that provides customers with a wide variety of science-based products and solution services to live well. The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce, and strong wholesale and retail partnerships across the globe. GNC’s diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities, and an extensive global distribution network, GNC manages a best-in-class product portfolio.

About Guardian Healthcare Private Limited:

Guardian Healthcare Private Limited, is the master franchisee holder of GNC for India. Guardian Healthcare, with 60+ premium pharmacies across India, serves over 10 million customers. Offering 100% reliable health, wellness, and pharmaceutical products, Guardian Pharmacy prioritizes reliability, customer satisfaction, and trust.

Shyamatara Rice Mills Unveils Bengal Crown Fortified Rice to Combat Malnutrition in West Bengal

Shyamatara Rice Mills Unveils Bengal Crown Fortified Rice to Combat Malnutrition in West Bengal

Kolkata (West Bengal) [India], April 28: Shyamatara Rice Mills, a trusted name in West Bengal’s rice milling industry, proudly announces the launch of its latest product–Bengal Crown Fortified Rice. Enriched with essential micronutrients, this premium rice aims to address malnutrition and improve public health outcomes across the region.

“We are excited to introduce Bengal Crown Fortified Rice, which reflects our long-standing commitment to quality and wellbeing,” said Mr. Abhishek Agarwal, Owner of Shyamatara Rice Mills. “With this launch, we reaffirm our dedication to delivering nutritious food and making a meaningful impact in our communities.”

The initiative is supported by Millers for Nutrition, a strategic initiative powered by TechnoServe, which provides technical expertise and marketing support to rice millers across India. “Being a part of Millers for Nutrition has enabled us to strengthen our business while contributing to the nation’s nutrition goals,” added Mr. Agarwal.

The event, held at Taj Bengal, Kolkata, included informative sessions on rice fortification and its benefits.

Bengal Crown Fortified Rice will be made available to consumers across West Bengal, including via e-commerce platforms like Blinkit, making nutritious food accessible to a broader audience.

About Shyamatara Rice Mills

With a legacy spanning nearly five decades, Shyamatara Rice Mills is a family-owned business committed to innovation and quality in rice production. The brand “Bengal Crown” was launched in 2020 and has since become synonymous with premium rice offerings. The fortified rice launch is a natural progression in the brand’s journey toward public health impact.

About Millers for Nutrition

Millers for Nutrition is supported by Strategic Fortification Partners: BASF, BioAnalyt, Buhler, dsm-firmenich, Muhlenchemie, SternVitamin; Regional Strategic Fortification Partners: Hexagon Nutrition, Piramal, Sanku; and a growing group of local technical partners that share a common vision of improving food processing practices and fortification excellence to benefit society and enhance business sustainability. Millers for Nutrition is powered by TechnoServe with funding support from the Gates Foundation. Millers, food fortification stakeholders, and others interested in joining the coalition can learn more at millersfornutrition.com.

Researcher Unveils Simplest Method for Measuring Bio-Electricity in Rudraksha

Researcher Unveils Simplest Method for Measuring Bio-Electricity in Rudraksha

Not every research has to look complicated, sometimes they are quite ordinary & understandable by common man.

April 28, 2025 – Mumbai, India — In a creative development that could add-up to the research areas ranging from agriculture, ayurvedic science, spirituality to the renewable energy, an independent researcher from Palghar, Maharashtra has discovered a novel technique of measuring bio-electricity in Rudraksha (scientific name: Elaeocarpus ganitrus) with decent accuracy and sensitivity.

Punit M. Kansara, a researcher & founder of therudrakshatree.org, shared his findings in the International Journal For Multidisciplinary Research (IJFMR), with a paper titled “Elaeocarpus Ganitrus Bead & Bio Electricity”. This new method utilizes the simplest approach & ordinary device capable of detecting subtle electrical signals within a bead of Elaeocarpus ganitrus in real time, offering a direct alternative to traditional impedance spectroscopy (IS) techniques used for analysing the electrical properties of materials and electrochemical systems by measuring the resistance and capacitance of a material as a function of frequency.

“Bio-electricity plays a critical role in everything right from a brain activity, muscle movement to healing wounds and cellular level of communication and since many centuries, rudraksha has been seen as a healing agent & spiritual transformation tool” Punit Kansara said. “Until now, our setup for measuring these signals in rudraksha have been highly complex, & practicality not in reach of a common man. This method opens new avenues for understanding if at all, a rudraksha bead contains any bio-electricity? If yes, how much electrically charged a particular bead of rudraksha is, that too can be gauged with a most ordinary instrument, or to simply say, if a bead of rudraksha is dead or alive.”

This experiment uses an electronic device called digital multi-meter which generally an electronic shop keeper uses for measuring diodes, transistors, capacitors etc. This study has been conducted on more than 100 samples of Nepal origin Rudraksha which includes different Mukhi of beads such as 5 Faces, 11 Faces, a Doublet – popularly known as Gaurishankar bead along with few broken bead compartments with seeds and without seeds in them.

This study has directly uncovered some interesting answers to the questions, such as how to check if a rudraksha bead is dead or alive? Which part of rudraksha is an energy storehouse? What is a right method of measuring a rudraksha bead with the help of a multi-meter?

Each of these questions are carefully answered in this published research paper, you can download it for free since it is published in an open access journal, kindly follow the mentioned steps and try measuring the bio-electricity of your rudraksha.

Access to the freely downloadable research paper:

https://www.ijfmr.com/research-paper.php?id=42807

Kansara is currently working on the next part of this research to uncover some other interesting characteristics of this mystical bead.

At “The Rudraksha Tree”, he makes powerful rudraksha combination mala such as Siddha mala. Being a meditator himself and as a social cause he teaches meditation to the under-privileged children at the Government schools in the rural interiors of Palghar – Maharashtra, so that a light of consciousness can spread further.

For further details and inquiries, please contact Punit Kansara: punit.kansara@gmail.com

14th Degree Azimuth Advisory Releases AI-Focused GCC Report in Bangalore

14th Degree Azimuth Advisory Releases AI-Focused GCC Report in Bangalore

Bangalore, April 25, 2025 – 14th Degree Azimuth Advisory, a boutique GCC advisory firm focusing on AI-First Global Capability Centers for Trade Buyers and Enterprises, today released its GCC report titled “GCCs – Evolution, Technology Adoption and Way Ahead, Thought Leadership Paper covering AI Readiness in Back and Middle Office”, at a function held in Bangalore.

Releasing the report, Yadu Singh, Global Managing Partner, 14th Degree Azimuth Advisory said “AI proof of concepts are slowly getting into production in back and middle office in GCCs. These PoCs not only face employee resistance especially among the more tenured global capability centers but also existing structural and technical challenges like clean and context specific data, data localisation challenges and ESG pressures such as more stringent GDPR, DPDP act for offshore entities.”

The report provides key insights on

  1. Efficiency of operations is a clear winner when it comes to business outcomes
  2. Rising Challenges in Data Privacy, Protection, and Compliance
  3. Increasing demand for Environmental Social and Governance Reporting
  4. GCCs at the Core of Cost-Effective Digital Transformation

Talking about the how the report benefits enterprises looking at setting up their GCC’s , Nandini Sankar, Managing Partner said “The 14DAA research methodology comprised of both experiential learning of last 25 years across both providers and GCC owners as well as primary research on AI readiness in back and middle office. Rather than focusing heavily on historical data, we centred our approach on three discontinuities reshaping the ecosystem—AI, Quantum Computing, and the rapid transformation of Digital/Public infrastructure in countries like India. This is not a case of continuous improvement but of disruptive innovation, requiring a fresh perspective for evaluation. Our key objective was to assess the maturity of centers, Leadership, Culture, and Operating Structure. The focus was to assess the management flexibility of the parent company to fully embrace these discontinuities (for example AI) and the ability of GCC to move toward a more risk mitigation and business outcome-based innovation driven approach for the parent.”

The event was attended by leading companies like Enerva Marine, Fresenius, Harmann International, Infinity Infoway, Mercedes Benz, NDB Wealth, Randstad Digital, Sutherland Global amongst others.

The report will also be launched in London on June 10th (Backdrop of the London AI Summit), New York on June 17th (Backdrop of the Banking IT Summit) and Hamburg on June 24/25th (Backdrop of India Week)

About 14th Degree Azimuth Advisory

With over 5,000 person-years of demonstrable impact in AI readiness benchmarking, our experts will help you navigate the intricacies, including cultural implications, of any headwinds that may emerge from AI. This is backed up by market-tested design, build, and setup of AI-First Global Capability Centers and Captives experience and use cases.

Media Contact

contactus@14thdegreeazimuthadvisory.co

Tog and Trim: India’s Homegrown Clothing Brand That’s Redefining Everyday Fashion

Tog and Trim: India’s Homegrown Clothing Brand That’s Redefining Everyday Fashion

Tog and Trim, The Indian Clothing Brand Redefining Everyday Fashion. In a market full of passing trends and fast fashion, one homegrown brand is making a lasting impact–quietly winning hearts with clothes that feel just right. Meet Tog and Trim, an Indian clothing label that stands for comfort, quality, and affordability without ever compromising on style.

The Journey: From a Small Town Dream to a Growing Fashion Movement

The story of Tog and Trim began in October 2022, not in a big fashion capital, but in the small town of Etawah, Uttar Pradesh. Its founder and co-creator, Amitosh Mishra, has always had a passion for fashion–especially for clothing that feels great and looks even better.

Amitosh’s vision was simple yet strong: to create everyday fashion that doesn’t burn a hole in your pocket. With a deep understanding of what Indian consumers really want–durable, stylish, and comfortable clothing at a fair price–he turned his idea into reality. Today, Tog and Trim has fulfilled over 10,000+ orders across India, building a loyal customer base along the way.

And here’s the best part–throughout this journey, they’ve maintained zero customer disappointments, a rare feat in today’s world of online shopping.

What Makes Tog and Trim Different?

In India, where fashion is as diverse as its people, finding the right mix of comfort and style can be a challenge. But Tog and Trim has nailed that balance.

From basic t-shirts and classic polos to oversized statement tees, joggers, and shorts–the brand has something for everyone, no matter your vibe.

Let’s break down why this brand stands out:

– Made in India, for India

Every piece is designed and manufactured in India, keeping Indian climates, body types, and tastes in mind. Whether you live in Mumbai’s humidity or Delhi’s winter, Tog and Trim has you covered.

– Comfort Meets Quality

From heavy-weight 240 GSM oversized t-shirts to dry-fit polos, the brand uses premium fabrics that feel good and last long. You’ll never find rough stitches, itchy tags, or cheap prints here.

– Affordable for All

Tog and Trim believes that great fashion should be for everyone. That’s why they offer high-quality pieces at budget-friendly prices, proving that you don’t need a luxury tag to wear something you love.

– Unisex, Trendy & Versatile

Whether you’re into anime-inspired prints, solid classics, gym-ready fits, or cute crop tops–men and women both love what Tog and Trim has to offer.

What’s Hot Right Now?

Right now, their oversized t-shirt collection is turning heads–offering designs from anime graphics to clean minimalist looks. Oversized fits are all the rage on social media, and Tog and Trim was one of the early movers in India to bring this trend to the masses.

Their dry-fit polo shirts with zipper details are also top-sellers–ideal for everything from your morning workouts to evening hangouts. Plus, their bottomwear like joggers and shorts are made from soft, breathable materials–perfect for Indian weather.

Designed for Every Season

India’s seasons are extreme–and Tog and Trim gets that. While their cotton-based tees and crop tops are ideal for scorching summers, their 300 GSM hoodies and sweatshirts are your perfect winter essentials. One brand. All weather.

A Brand That Cares

Beyond just clothing, Tog and Trim is built around community. The team personally handles customer feedback, offers prompt support, and even surprises returning customers with handwritten notes and small perks.

For example, they offer an extra 5% off on all prepaid orders, with no minimum cart value–just because they appreciate the love and trust of their buyers.

Looking to the Future

Fast forward to 2025, Tog and Trim is no longer just a clothing brand–it’s a movement built by passionate people like Amitosh and his small but driven team. Their dream? To become India’s go-to destination for everyday fashion.

Big plans are already in motion–from launching new collections for women’s fashion, expanding their gymwear line, and collaborating with creators and communities across India.

Final Words

Tog and Trim is proof that when passion meets purpose, magic happens. What started as a dream in a small town is now a name trusted by thousands. And with Amitosh Mishra leading the way, there’s no doubt this Indian brand is just getting started.

Whether you’re a college student, a fitness freak, a working professional, or someone who just wants to feel confident in what they wear–Tog and Trim is for you.

And here’s a little heads-up for all the fashion lovers out there–keep an eye out for their new collection. Word is, it’s going to be their BIGGEST drop yet, and trust us, you don’t want to miss it!

Shop now at www.togandtrim.com

Join the growing tribe of Indians choosing comfort, quality, and style–without the heavy price tag.

BPL Medical Technologies announces leadership changes

BPL Medical Technologies announces leadership changes

Bengaluru, India April 23 – BPL Medical Technologies Pvt. Ltd., one of India’s leading medical devices companies, announces key leadership changes as a part of its strategic growth initiatives. Mr. Sunil Khurana has been promoted to Executive Chairman from his former role as the company’s CEO & MD. Dr. Shravan Subramanyam assumes the role of MD of BPL MedTech & Group CEO of Claypond Capital invested MedTech platform. Mr. Guruswamy K, COO of BPL MedTech, will take over as the CEO of BPL Medical Technologies – ­­­effective April 01, 2025.

Mr. Sunil Khurana, the founding CEO & MD of BPL Medical Technologies, has played a crucial role in building the company into one of India’s most trusted medical device brands since its launch in 2013. Driven by the vision to make BPL MedTech a significant global exporter of medical devices, he led the company in establishing its second state-of-the-art manufacturing facility in Bengaluru – largely focusing on expanding the manufacturing capacity of X-ray range of equipment and other essential medical devices.

Mr. Khurana now transitions to the position of the Executive Chairman, with focus on guiding the strategic direction of the company, overseeing key decisions at the board level, helping the organisation achieve financial goals, and mentoring the senior leadership to ensure the company’s alignment with the long-term vision.

“I am incredibly proud of our journey so far,” said Mr. Khurana. “With such a strong leadership team, I am more confident than ever that BPL Medical Technologies will continue its growth path. I look forward to working closely with the team, aligning our synergies, and continuing to shape the future of healthcare in India and Global market.”

Dr. Shravan Subramanyam joins as the Managing Director of BPL MedTech & Group CEO of Claypond Capital invested MedTech companies. A third-generation physician from Madras Medical College, Dr. Subramanyam has over 20 years of experience in the healthcare sector, including leadership roles at Wipro-GE Healthcare, Roche, and Novartis. He has also led strategic initiatives at Premji Invest and Claypond Capital.

Dr. Subramanyam will take the reins from Mr. Khurana and lead BPL MedTech into its next phase of growth – BPL 2.0.

Expressing enthusiasm for his new role, Dr Subramanyam said, “I’m looking forward to working closely with Sunil Khurana, Executive Chairman and Guruswamy K MBE, CEO, in their new roles, along with the senior leadership team at BPL Medical Technologies. Together, we will continue to drive BPL’s mission of improving lives through cutting-edge medical technologies and solutions.”

Mr. Guruswamy Krishnamoorthy brings with him over 32 years of experience in the medical device industry. In 2017, he joined BPL MedTech where he initially led the international and strategic business initiatives. He was sent on a special assignment to Penlon as Director- Sales & was promoted to the CEO of Penlon Ltd., a former BPL MedTech-invested company based in the UK. Notably, during his role as Penlon’s CEO, he received the title of “Honorary Member of the Order of the British Empire (MBE)” from Queen Elizabeth II for successfully addressing the challenges posed due to the COVID-19 pandemic, including the launch of an innovative emergency ventilator for the UK market.

As the new CEO, Mr. Guruswamy K will manage all operations and continue to implement the strategic vision established by the former CEO.

“I am honoured to assume the role of CEO of BPL Medical Technologies,” he said. “I share the same passion for the potential and opportunities for this great organisation, and I am excited to work with our incredible team in this journey ahead to take BPL Medical Technologies to newer heights.”

BPL Medical Technologies remains committed to its mission of delivering cutting-edge MedTech solutions to empower healthcare professionals in India as well as globally.

ABOUT BPL MEDICAL TECHNOLOGIES

BPL Medical Technologies Pvt. Ltd. is one of India’s leading medical technology solutions providers, specializing in the development, manufacturing, and distribution of medical equipment across Cardiology, Critical Care & Surgery, Imaging, Mother & Child Care, Home Care, and Consumables & Accessories. In 2013, the company was carved out of BPL Limited as a medical devices business division through a business transfer.  The company has its registered head office in Bengaluru, India, along with 14 branch offices across India, dedicated customer support teams, and a network of over 600 professionals located in the farthest corners of the country. The company has a large team of R&D that strives to design and develop medical devices as per the latest product features and offerings. BMTPL products are manufactured at its ISO-certified manufacturing facilities located in Palakkad and Bengaluru – a new manufacturing facility under the PLI initiative driven by the GOI, and was inaugurated by Hon’ble PM of India, Shri Narendra Modi on Oct 29, 2024. Both our facilities conform to the highest standards of quality and best practices.

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Official Launch of the Society for Advanced Research in Plant Science (SARPS)

Official Launch of the Society for Advanced Research in Plant Science (SARPS)

Date: 22/04/2025

Location: Narmadapuram (MP)

With a shared vision to advance plant-based science for a sustainable and healthier world, the Society for Advanced Research in Plant Science (SARPS) is officially launched as a premier platform for high-impact research, collaboration, and innovation. SARPS brings together a multidisciplinary network of scientists, educators, researchers, and professionals committed to exploring the vast potential of plant science for global benefit.

SARPS envisions a future where plant research is central to solving real-world challenges, ranging from ecological preservation and public health to agricultural resilience and industrial innovation.

Core Objectives of SARPS:

1) To promote original and applied research in plant biology, medicinal plants, herbal drug development, phytochemistry, ethnobotany, nanobiology, and bioresource conservation.

2) To foster innovation in plant-based therapeutics, nanoformulations, and sustainable technologies rooted in traditional wisdom and modern biotechnological tools.

3) To organize national and international conferences, symposia, capacity-building workshops, and research fellowships to empower the scientific community.

4) To support and mentor young researchers, students, and early-career scientists through academic and professional development programs.

5) To promote collaborative projects between academia, industry, government bodies, and global institutions for real-world impact.

6) To advocate for science-informed policies and practices in agriculture, healthcare, conservation, and public health.

Messages from Founding Members and Advisors

Dr. Ruchita Shrivastava (President, SARPS):
“SARPS symbolizes a commitment to excellence in plant science and its limitless applications—from healing traditions to modern nanobiotechnology. This is our step toward a healthier planet.”

Dr. Sanjeeb Kumar Nath (Advisory Board Head):
“The Society creates a bridge between centuries-old herbal wisdom and emerging scientific technologies. SARPS will play a pivotal role in shaping research that is both rooted and revolutionary.”

Prof. Chandra Prakash Shukla, (National Advisor):
“We aim to build a vibrant community where innovation thrives and knowledge grows. SARPS is a home for researchers passionate about making meaningful contributions to science and society.”

Dr. Farzana Tasneem MI , (Secretary SARPS):
The SARPS aims at the global perspective of Research, Innovations with societal impact to conservation of biodiversity and impact on youth to mould themselves in the future endeavours in herbal drugs or conservation of rare medicinal plants, SARPS will actively support projects that define the future of plant-based research.”

Dr. Suhaib Malik, (Deputy Secretary,SARPS):
“As a founding team, our aim is to cultivate a space for emerging scientists and researchers to thrive. SARPS is committed to fostering inclusion, mentorship, and impactful research that shapes the future.”

The inaugural ceremony, held at Narmadapuram (MP), was attended by leading scientists, institutional representatives, and policy stakeholders. The event featured the official unveiling of the Society’s charter, emblem, and future strategic roadmap.

Membership is now open to individuals and organizations involved in research, education, or practice in plant sciences and allied domains.

To learn more or to become a member, please visit: www.thesarps.com

Issued by:
Dr. Ruchita Shrivastava
President – SARPS Society for Advanced Research in Plant Science (SARPS)
Contact – ‪+91 – 9131233389 (M)
Email – info@thesarps.com| Website – www.thesarps.com