Scoring Safe: How E-Commerce Platforms Leverage IPL to Promote Condom Usage Across India

Scoring Safe: How E-Commerce Platforms Leverage IPL to Promote Condom Usage Across India

New Delhi [India], May 5: In a vast and diverse country like India, where the reach of condoms is limited, e-commerce wellness companies are using immensely popular sporting events like the IPL to reach millions of otherwise unreachable people and encourage the adoption and consistent usage of condoms and sexual wellness products.

For instance, CondomBazaar.com, a popular e-commerce retail store specialising in condoms and sexual wellness products, promotes IPL-themed product bundles. According to the Condom Bazaar team, “The Indian Premier League (IPL) is more than just a cricket tournament; it’s a cultural phenomenon that captivates millions nationwide. We recognise its vast reach and strategically align our marketing efforts with the IPL season to promote condom usage.”

With targeted interventions like these, e-commerce retailers aim to normalise conversations around sexual wellness and encourage condom usage.

Decoding the Market

Despite advancements, condom usage in India remains relatively low. The NFHS-5 survey indicates that around 10% of men in India reported using condoms. So, there is a significant gap in awareness and adoption of condoms as a viable contraceptive method. Furthermore, the prevalence of condom usage is not uniform across India; it varies according to numerous demographic factors. For instance, only 7.6% of men in rural areas use condoms, as opposed to 13.6% of men in urban areas. Similarly, condom usage varies according to the state.

So, it makes reaching a wider audience and promoting condom usage with ads relevant to the local contexts extremely challenging. There is a clear need to find a common theme to reach diverse sections of society without facing these hurdles. This is where IPL comes in.

IPL: The Key to Mass Engagement

According to Star Sports statistics, the 2024 IPL season had a cumulative viewership of more than 40 crores for the live broadcast of 18 matches. The IPL’s extensive viewership cuts across urban and rural demographics, making it an ideal theme to connect with audiences that cannot be reached by any other means. It offers an excellent opportunity to engage with people nationwide in a context that is both entertaining and relevant.

Take the story of Rajesh Yadav, a farmer in the village of Bhogpur, Uttar Pradesh. Rajesh is a 28-year-old ardent cricket fan with two children. His wife, Anjali, had often requested him to get condoms for contraception, as the couple had reached the limit as to the number of children they could afford to have. “He used to tell me to either get sterilised at the district government hospital or walk the path God has chosen for us. But I never liked the idea of permanent contraception”, says Anjali.

“My friends in the village always made fun of those using condoms. As a result, I believed using them is shameful”, Says Rajesh. That changed suddenly when Rajesh encountered an IPL-themed condom advertisement on his smartphone. He was initially interested only in the IPL theme. “I asked myself how cricket and condoms could be connected. I was amused but curious. I followed the link and saw so many varieties of condoms listed on that site. I never knew about them before. Seeing condoms in fruit flavours made me want to try them”, says Rajesh.

The initial hesitation turned into inspiration. Rajesh not only started experimenting with different types of condoms but also started encouraging his friends in the village to try them. Anjali is also happy with the change. “Now that we use condoms regularly, we do not have disagreements on contraception usage. We have managed to find unity and intimacy by simply choosing a contraceptive that we both like. It all happened because of Rajesh’s interest in IPL”, says Anjali.

E-Commerce Initiatives Promote Sexual Wellness During the IPL Season

Sexual wellness is more than just condoms and contraception. From intimate hygiene products to lubes and lingerie, there are numerous wellness products available online. E-commerce wellness stores like Condom Bazaar are packaging all these products together and promoting them during the IPL season.

According to the Condom Bazaar team, “By bundling condoms, a functional contraception method, with other interesting sexual wellness products, we aim to make condoms more appealing to purchase for even the otherwise uninterested people. These bundles offer a great value for money and appeal to those who want to experiment.”

Condom Bazaar is leveraging the power of IPL to reach the audience through marketing efforts that resonate with cricket enthusiasts like the young couple Priya and Arjun from Delhi. “Watching IPL together and supporting the same team brought us together into a relationship! So, we believe every match is a celebration and an opportunity to strengthen our bond”, says Priya. They both felt the idea of using condoms at a time of celebration to be unexciting.

One evening, they came across a social media advertisement from Condom Bazaar promoting an IPL-themed intimacy bundle. “We both found the contents of that bundle interesting. Having products that promote intimacy and experimentation seemed like a perfect way to celebrate great sporting moments”, Says Arjun.

The couple initially treated condoms that came with the package as added extras. “We soon realised every product in the bundle, including the condom pack, is carefully curated. They all complemented each other so well that we started liking the condoms in the end. We use them regularly now!”, says Priya. These intimacy bundles introduced condoms to a couple who never intended to use them and added a whole new dimension to their relationship.

IPL and E-commerce Marketing: The Perfect Duo for Promoting Sexual Wellness Products

By promoting condoms with IPL-themed initiatives, e-commerce platforms are reaching diverse audiences, including those in rural areas and younger demographics. These initiatives are not only boosting sales but also playing a crucial role in normalising the conversation around sexual wellness and intimacy. As these campaigns continue to evolve, they hold the potential to significantly increase condom adoption and usage across India, contributing to better public health outcomes.

For more information, visit www.CondomBazaar.com.

FnS International Secures 3 Crores in Pre-IPO Investment, Backed by Leading Investor Ankit Mittal and Mavuca Capital Advisors

FnS International Secures 3 Crores in Pre-IPO Investment, Backed by Leading Investor Ankit Mittal and Mavuca Capital Advisors

Delhi, India – FnS International, a prominent player in the tableware segment, proudly announces the successful closure of its pre-IPO funding round, raising 3 crores. The round, led by esteemed investor Ankit Mittal and Mavuca Capital Advisors, demonstrates confidence in FnS International’s business model and growth potential.

Established in 2005 by Adish Jain and his wife Kamlesh Jain, FnS International has emerged as a leading provider of premium tableware products. With a diverse product range including cutlery, bar accessories, dinnerware, casseroles, dispensers, chafing dishes, and snack servers, FnS International caters to the discerning tastes of customers worldwide.

Operating from its base in Delhi, FnS International has expanded its footprint across various segments, establishing a strong presence in both traditional hospitality chains and modern establishments such as Radisson, ITC, and Crown Plaza. Moreover, FnS International has carved a significant online presence through leading e-commerce platforms including Amazon, Flipkart, Nykaa, Myntra, and its own website, fns.co.in.

Ankit Mittal, a leading investor, recognized the potential of FnS International, stating, “We are excited to support FnS International in its journey towards greater heights. The company’s commitment to quality and innovation positions it as a frontrunner in the tableware segment.”

The funds raised in the pre-IPO round will empower FnS International to further expand its product portfolio, strengthen its distribution network, and enhance its online presence. With plans to launch its IPO later in the year to fuel its next leg of growth, FnS International is poised for accelerated expansion in the market.

CEO Adish Jain expressed gratitude for the support from investors, remarking, “We are grateful for the confidence shown by Ankit Mittal, Mavuca Capital Advisors, and other investors. This investment will enable us to realize our vision of becoming a global leader in the tableware industry.”

Disclaimer: The information and facts presented in this press release have been sourced from FnS International. We assume no responsibility for the accuracy, reliability, or completeness of the information provided herein. Any reliance on the information contained in this press release is at the reader’s own risk.

AngiraShip: A New Shipping Aggregator Platform for E-commerce Businesses in India

AngiraShip: A New Shipping Aggregator Platform for E-commerce Businesses in India

AngiraShip, a new shipping aggregator platform, has launched in India on 14 Feb 2024, to provide e-commerce businesses with a one-stop solution for their shipping and logistics needs. AngiraShip aims to simplify and streamline the shipping process for online sellers by offering them access to multiple carriers, discounted rates, automated shipping, real-time tracking, and fraud detection.

AngiraShip is a third-party logistics service provider that ties up with multiple courier companies to facilitate ease of shipping for e-commerce businesses. It brings multiple courier partners on a single platform to let the online sellers pick the most suitable option for their specific needs. AngiraShip also integrates with popular e-commerce platforms, such as Amazon, Flipkart, and Shopify, to make the shipping process seamless and efficient.

AngiraShip leverages the latest technology and AI to offer various features and benefits to its customers, such as:

  • Price Comparison: AngiraShip allows businesses to compare rates and services from multiple carriers, including major players such as Bluedart, DTDC, and Ecom Express, as well as regional carriers and couriers. This helps businesses choose the most cost-effective and efficient option for each shipment.
  • Automate Shipping Process: AngiraShip enables businesses to automate many aspects of the shipping process, such as generating shipping labels, tracking shipments, and managing returns.

This saves time and reduces the risk of errors.

  • Fraud Order Detection: AngiraShip provides various AI-enabled capabilities that help businesses detect risky orders and reduce the cost that comes with them. Some examples of these tools are advanced address validation, RTO risk prediction, COD order block in the checkout, negative Facebook pixel, etc. These tools help reduce RTOs and returns, saving businesses valuable time and money.

AngiraShip is launching at a time when the Indian e-commerce industry is predicted to grow fivefold to $300 billion by 2030, with third-party logistics providers expected to handle 17 billion shipments in the next six years. AngiraShip aims to cater to this growing demand by offering a reliable, affordable, and convenient shipping solution for e-commerce businesses in India.

AngiraShip’s founder and CEO, Mr. Anurag, said, “We are excited to launch AngiraShip, a new shipping aggregator platform that will revolutionize the way e-commerce businesses ship their products in India. We believe that shipping is a key factor in the success of any online business, and we want to make it as easy and hassle-free as possible for our customers. With AngiraShip, businesses can access multiple carriers, compare rates, automate shipping, track orders, and detect fraud, all from a single platform. We are confident that AngiraShip will help e-commerce businesses scale up and succeed in the Indian market.”

AngiraShip is currently offering its services in pilot mode for new customers who sign up on their website. For more information, visit [AngiraShip] (https://angiraship.com) or contact info@angiradigitalservices.com.